Rupert- Pure Freeride Design

Working with contributors in Sweden, Japan, and France built upon the success of the unique designs, shaping them into something truly original.

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PFD skis in action

The Story

In 2012 Pure Freeride Design was born out of a young designer’s passion for quality craftsmanship coupled with an equal passion for skiing. 


PFD began its journey in a purpose built workshop, driven towards creating the perfect blend of materials, design, and a ‘no gimmick’ attitude to freeride skiing.

Every detail is planned and executed to deliver the highest standards of performance and aesthetic, with zero margin for compromise.


At the heart of PFD is a dedication to the careful production of bespoke handcrafted skis; every set made to order for a limited number of passionate skiers each year.

After finishing a product design degree, Rupert Gammond, founder of Pure Freeride Design, went straight to the mountains. Over the course of 6 seasons, both passions of creativity and freeride skiing merged together to produce fresh, purposeful designs with a pure, minimal approach.


The following two years were dedicated to development,using the best possible materials to create a range of prototypes. 

Working with contributors in Sweden, Japan, and France built upon the success of the unique designs, shaping them into something truly original.

The Future

PFD will remain faithful to producing individual and unique pieces, whilst also developing a wider choice of possibilities and options in freeride skis, always maintaining its values of true craftsmanship and quality.

Rupert Gammond's Signature
PFD skis manufacture process

Materials & Construction

The carbon neutral and responsibly sourced bamboo contributes to over 70% of the skis construction. The combined strength to weight ratio and consistency enables us to simplify and take a streamline approach to the skis construction.

The search for the highest quality materials from around the globe has always been an essential role since day one.

PFD ski close-up - edge detail

Top sheet

Strong bamboo veneer with luxury gloss to give it extra strength and versatility

Carbon fibre

Unidirectional carbon fibre adds stiffness without weight, and gives the skis a lively pop

Fibreglass

Tri axial fibreglass provides multi-directional reinforcement

Core

Bamboo cores give amazing flex properties. The bamboo also has an amazing strength to weight ratio

Fibreglass

Tri axial fibreglass provides multi-directional reinforcement

VDS rubber

Dampens vibrations and also creates a strong bond between layers

Steel edge

High carbon content steel edging, hardened to the Rockwell 48 standard

Base

High grade, black sintered base

Behind the scenes

PFD skiing action shot

Accessories

PFD beanie

£25.00

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