In 2012 Pure Freeride Design was born out of a young designer’s passion for quality craftsmanship coupled with an equal passion for skiing.
PFD began its journey in a purpose built workshop, driven towards creating the perfect blend of materials, design, and a ‘no gimmick’ attitude to freeride skiing.
Every detail is planned and executed to deliver the highest standards of performance and aesthetic, with zero margin for compromise.
At the heart of PFD is a dedication to the careful production of bespoke handcrafted skis; every set made to order for a limited number of passionate skiers each year.
After finishing a product design degree, Rupert Gammond, founder of Pure Freeride Design, went straight to the mountains. Over the course of 6 seasons, both passions of creativity and freeride skiing merged together to produce fresh, purposeful designs with a pure, minimal approach.
The following two years were dedicated to development,using the best possible materials to create a range of prototypes.
Working with contributors in Sweden, Japan, and France built upon the success of the unique designs, shaping them into something truly original.
PFD will remain faithful to producing individual and unique pieces, whilst also developing a wider choice of possibilities and options in freeride skis, always maintaining its values of true craftsmanship and quality.